Branding the Self on Yelp: Consumer Reviewing as Image Entrepreneurship
نویسندگان
چکیده
منابع مشابه
The Effect of Branding on Consumer Choice
Branding on packaging acts as an important cue to guide consumer choice in the retail environment. From a psychological perspective, branding on packaging serves two important purposes, crucial to decision making: 1) It guides consumersʼ attention, drawing attention to certain brands. 2) It allows consumers to recognise and find familiar brands. The purpose of the present study was to investiga...
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ژورنال
عنوان ژورنال: Social Media + Society
سال: 2016
ISSN: 2056-3051,2056-3051
DOI: 10.1177/2056305116678895